Giving Tuesday History
Giving Tuesday aims to celebrate and promote charity and generosity. After two of the largest shopping days, Black Friday and Cyber Monday, Giving Tuesday aims to provide people with a day to give back to the world. Giving back can be through donations, volunteering time, or any other form of charitable action.
Giving Tuesday was first celebrated in 2012. Since its inception, there has been a 470% increase in online donations for the cause. It is celebrated annually on the Tuesday after Thanksgiving as a reminder of the importance of generosity over consumption.